Custom Digital Tracking

Every business and industry is unique.  The messaging is different. The conversion funnel is different. The engagement goals are different.

 

While Google and other tracking tools provide the foundation for monitoring digital interactions in various ways, some subtle customization can make the difference and help you separate yourself from your competition. Contact us today for a consult and learn how better tracking leads to better performance.

Custom Digital Reporting

Many platforms provide consolidated reporting options for things like Google Analytics, but the truth is that Analytics isn’t the whole digital story. Google Search Console, Google Ads, your Google Location Profile (the maps formerly known as ‘Google My Business’) are also a significant part of online exposure for many businesses- not to mention social media and traditional ads with call tracking or landing page tracking. 

 

Most reports do have some similar elements like total new users or page views, but there are almost always some specific metrics or KPIs that would be really helpful to monitor. You shouldn’t have to do jumping jacks to extract the portions that you need and reverse engineer the relevant data.  Our team takes your objectives, simplifies the format, and shows you the KPIs that really inform your decision making.

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